Martin Zeis, 13.12.2015
on Wednesday Ronn Torossian * published an amusing piece plucking the US-media-furor over RT-television-networks, confronting oneself-exiting figures like David Kramer, a member of Senator John McCain’s Institute for International Leadership, with some „unpleasant“ facts. Direct quote Kramer: “The West should take on the Putin P.R. machine.” But: „Mr. Kramer advocated freezing RT’s assets, yet overlooked the essential fact that RT is not Russian state property. He further confused RT with Rossiya Segodnya – a completely different and unrelated news agency.“ (Torossian) and so on and so forth …
* Ronn Torossian is the CEO of 5WPR, a leading independent PR agency (see: https://www.pinterest.com/5wpr ). He has been named the Public Relations executive of the Year by the American Business Awards.
THE OBSERVER – NEWS, 11.11.2015
Russia and Putin Are Winning the Public Relations War
By Ronn Torossian * 11/11/15 2:30pm
Whether in 2013 when Russia’s President Vladimir Putin successfully pressured the United States not to take action against Assad in Syria, or in 2014 when Russia invaded Crimea with little interference from the West, it remains clear today that “in the world of media and public relations, Russian strong man Vladimir Putin is without equal.”
When I first wrote that maxim, many were hoping it was untrue. Yet, as we see the events unfold around us, it is painfully apparent that today’s United States is ill-equipped to face-off against the former USSR. This Machiavellian genius is playing chess while America plays checkers.
In this most recent fracas, the United States is targeting RT (formerly Russia Today), a 24/7 Russian state-funded television network which runs cable and satellite television channels worldwide in English. David Kramer, a member of Senator John McCain’s Institute for International Leadership, went on an anti-Russia tirade in The Washington Post this week, penning an op-ed entitled “The West should take on the Putin P.R. machine.”
Mr. Kramer advocated freezing RT’s assets, yet overlooked the essential fact that RT is not Russian state property. He further confused RT with Rossiya Segodnya—a completely different and unrelated news agency.
The Russian propaganda arm – a proxy of Putin’s government –
is lecturing America in English about First Amendment rights.
Mr. Kramer seeks to silence a critic by using prejudice and ignorance to create animus. He didn’t bother checking his sights before he started shooting off his mouth. Facts matter in a war of words – particularly against a brilliant Russian opponent.
In a witty op-ed, Margarita Simonyan, editor in chief of RT, responded: “Given that RT’s property is not Russian state property, this (seizure) would be highly illegal… But why bother with facts or legality? When silencing RT and punishing Russia are at stake, anything goes.” Ms. Simonyan further opined, “Ironically, calls to restrict RT often come from the same quarters that exalt the virtues of diversity and democracy. Now, they wish to silence a rare voice that dissents from their favored delineation.”